Online Baby Product selling and marketing has become a very large club in the US Market. In 2013 it was estimated that US market on baby products (toys, baby formulas, baby strollers) was approximately $23 billion. As per another estimate, by 2018more than 6000 companies will be interested to sell their Baby products (Baby clothing, Grooming Products, Baby Strollers and Baby formula etc.) online.
Although, arriving relatively late on the scene for online buying and selling, Online Baby Products sales through the internet may very well work for advantages for those companies who want to work their way by selling their way via the internet.
While many buyers may still be interested in buying products for their babies off the shelf in a traditional way, innovating continuously is the key factor for surviving in such a market niche where buyers have so many options to choose from. For example, innovative and new designs for baby strollers on the internet from those available over the shelves may be a deciding factor for many buyers looking for such products for their babies.
The online sales for baby products including baby strollers grew at an annual rate of 14.5% from 2008 to 2013 to approximately $5.6 billion.
Baby Formulas, Grooming Items etc.
Many baby product companies are now marketing, advertising and selling Baby Formulas, Baby Grooming Items, and Clothing items on their websites. Many buyers may still think that this is unwanted but as for the changing trend many families not refer to internet for buying such items for their infants.
Many companies not employ people to market baby products through famous sites like Amazon, Buy Buy Baby. Millions of users of smartphones in the US now have the option to order their products online with ease.
Competing on Price
Many buyers have the option to compare different baby products e.g. Baby Strollers, their specifications, features and price among the products being offered by many companies on the net.
Around 4 million babies are born every year in the US, so the manufacturers of the baby products have to continuously innovate on the features of their products and the price according to the ever increasing and ever changing customer needs.
There may be some difficulties faced by the companies to sell their products through the internet as there could be many families who would be very concerned about the product before buying them. They may not be willing to spend money on a e.g., baby stroller which they have seen on a company’s website or on Amazon. The degree of such concern depends on the fact that if those buyers have already done business with that company online. In case they have and if they have ahad a pleasant experience in buying the product online, they may be less concerned in buying online. Yet there will be a stereotypical barrier which many seller, selling the baby products online may have to cross in order to market and sell their products using e- commerce and succeed accordingly in giving the sales of their baby products a boost.…